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Kennedy says she never set out to be a founder; the Good Inside business grew organically out of the positive response she received on Instagram from parents, and her sense that they needed her help. “Parenting is the hardest job in the world,” she says. “It’s the one we care the most about, and it’s the one we’re given the least education and support for.” Today’s parents are seeking to improve their skills at home the same way they might hone their management skills at work, she says: “Parenting,” she explains, “is the ultimate form of leadership.”
Give them a free ebook and host it on a landing page where they have to enter the email to download the file and also create a forum page on your website, asks your visitors what questions they might have about your business, and collects email addresses to follow up with them.